As the New York City’s largest poverty fighter, the Robin Hood Foundation is laser-focused on results, running more than 100 benefit events per year to fund its constituents. To improve results from their fundraisers, Robin Hood wanted to simplify the pledge experience, moving away from paper pledge forms to a streamlined mobile experience during their annual gala.

Robin Hood hired Yurgosky to design an email-to-pledge tool that would read emails guests sent to a dedicated address and determine the donation amount, tally the amount, and create opportunities (and contacts as-needed) in Salesforce. The application needed to be able to securely read approximately 4,000 emails in 5 minutes.

The Yurgosky application routed emails through Mailgun to an application running a custom-built algorithm that read the emails and determined the pledge amount and person donating. All the donation amounts were tallied in real-time and displayed as graphics on screens in the “war room” where staff monitored the activity.

The system raised over $101M in approximately 10 minutes, the most amount ever raised in a single event.